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Slovenia Design Showroom Milano 2017

04. Apr. 2017 - 09. Apr. 2017

The Slovenia Design Showroom Milano 2017 was officially launched on January 4, 2017 by the formal opening of the exhibition titled “ Designing as the capacity for change: The Best of Slovenian Wood Design” . As part of the exhibition were represented 15 selected design and architectural surpluses of the Slovenian wood industry, among them some innovations on a global scale. The exhibition is aimed at strengthening the visibility of Slovenian industrial design and architecture in wood and innovative wood products on the Italian market and opening doors to new business opportunities for companies in both countries.

It was set up on the 220 m2 large exhibition space of the Il Centro Culturale e la Galleria San Fedele , in the very centre of Milan (Piazza San Fedele 4), in parallel with the Fuorisalone and Milan Design Week 2017, at the same time also the 56th furniture fair Salone del Mobile Milan 2017 takes place in Milan.

The exhibition featured products; Riko Houses d.o.o. with “Prisedi! table under the canvas”, M Sora d.d. with “Window Natura Optimo XLT and Vision XL”, Architectural Studio 3biro with “Mlačevo House”, Studio Abiro with “Nordic Center Planica”, Mansion Bogovič with didactic toy “Wood I Play”, Studio Miklavc with the first compilation of wooden composite “EggBox “, Landart with” wooden hanger stand Toplr “, Atelier Mali with” Wooden Bowls of Takete and Wooden Trays Nozomi “, Wilsonic Design with” Baby carriage ooh-noo “, Aklih with” 3D Printed Wood Products “, Design Studio Mashoni with kitchen utensils” Ribrand “, PIKKA Design with Curculum, Tilen Sepic with Eclipse lamp, Studio Aino with REMLshelf multi-purpose system and Re-generation collectives with” Friendly enemy – paper from the Japanese Knotweed “.

At the opening of the exhibition, which was attended by over 100 invited guests and Italian and Slovenian media, the participants were welcomed by Ingrid Sergaš , general consul at the Consulate General of the Republic of Slovenia in Trieste: “Slovenia, the land of forests, as a strategic raw material with a lot of untapped potential, and the wood processing industry has placed it among prospective industries with a sufficient amount of domestic raw material. Promotional exhibition is a proof that today in the field of design, Slovenia is also an important innovative part of European and global creative flows. ”

In the following, Jože Prikeržnik , Director General of the Directorate of Wood Industry at the Ministry of Economic Development and Technology of Republic of Slovenia, emphasized that Slovenian design and architecture are the creative forces of the future of the Slovenian wood industry and play a major role in achieving the potential for change. »Knowledge, creativity and innovation of woodworkers, architects and wood companies lead the Slovenian wood industry to a whole new way of manufacturing wooden products and sustainable construction. Slovenia, with its own high-quality timber raw material, joins the global trend of sustainable design of ambient and timber construction, even for the most demanding facilities. The exhibition gives us the opportunity to show to the foreign public that, while preserving the rich traditional woodworking skills, we are also rapidly developing the latest technologies and innovative processing approaches. ”

“Wood industry has an extremely long tradition in Slovenia, which is why the country has made the decision to interconnect top-level design, wood and technological development. Slovenia Design Showroom Milano is thus a platform through which we want to strengthen the recognition of Slovenian industrial design and architecture in wood and innovative wood products on international markets, thus opening doors for Slovenian businesses to new businesses, “stressed Gorazd Mihelič , director of SPIRIT Slovenia. “At the same time, we want to establish a dialogue with various Italian partners, from the types of designers, architects, commercial agents as well as investors to public and private infrastructure and to create long-term successful partnerships.”

The exhibition highlights Slovene design and architecture, reflecting a high level of awareness of Slovenian natural features and the ability to sustainably exploit material, said the curator of the exhibition, dr. Barbara Predan . She emphasized that the exhibition is based on two time sections. “The archaeological, ethnological and pioneering peaks of professional Slovene wood design from the second half of the 20th century was exposed in the back. In the direction of looking forward, the well-designed products of modern design and architecture were looking for – following the set strategic directions of the Republic of Slovenia. The design is presented, which is not only thoughtfully planned in its essence, but in many areas, it shows the path of development. ”

The exhibition was designed in eight thematic categories, namely construction, construction, living, light, preparation, operation, game and alternatives. It can be seen, among other things, several global innovations that represent the Italian public for the first time: the most complex Slovenian infrastructure project with the technical innovation of deep wood impregnation for weather protection (Nordic Center Planica), the most cost-effective PHI certified passive window in the world (Natura Optimo XLT), the world’s first computer from wood composite (EggBox) and the first industrial-made paper from the Japanese Knotweed.

Within the framework of the Slovenia Design Showroom, Milano 2017, a round table was organized on April 5, 2017 on the theme Design: a matter of change moderated by Saša J.Maechtig and Taco Langius , a lecturer from the Italian Institute Marangoni. In addition to the moderators, they took part at the round table; Nika Zupan, Aljoša Dekleva, Bruno Dujič and Emilio Battisti , a professor at Politechnico Milan. The introductory presentation was made by Saša J.Maechtig, which opened a fruitful discussion among panellists. Conclusions can be found HERE.

Slovenia Design Showroom Milano 2017 rounded up a business delegation with B2B meetings with commercial agents, architects, designers, Italian companies and stores. For this purpose, a 14-member delegation of Slovenian companies and entrepreneurs from the field of wood processing and furniture industry went to Milan, who in addition to business meetings also visited Salone del Mobile. Delegation were attended by Adria Dom doo, Atelier Mali, CBD doo, Donar doo, Gonzaga-Pro doo, Landart doo, M Sora dd, Pikka doo, Riko Houses doo, Saunas Štrus doo, Stilles doo, Tina Rugelj Concrete Garden, Trokot doo (Woodster Bikes) and Faculty of Design.

The event was organized by the Public Agency SPIRIT Slovenia with financial support from the Ministry of Economic Development and Technology of the Republic of Slovenia – Directorate of Wood Industry, in cooperation with the Ministry of Foreign Affairs, the Milan Office, the STO Milan and Italian partners. The activities of the promotional exhibition and accompanying business events are coordinated by the Wood Industry Cluster and the Center for International Business at the Chamber of Commerce and Industry. The curator of the exhibition is dr. Barbara Predan, designed by Arne Vehovar and Urša Vrhunc, graphic designers Tomato Košir and Primož Pislak and photographer Aleš Rosa.


04. Apr. 2017
09. Apr. 2017
Event Category:


Galerija San Fedele
Milano, Italija


SPIRIT Slovenija