Research, innovation, creativity, efficient technology, new marketing approaches and business models, competent personnel, new skills, and the achievement of synergy from different domains are the most important tools for the fast development of companies into modern, knowledge-based organisations, flexible, and customer-oriented companies that can successfully compete in the global market.

An increasingly complex and demanding business environment, on the one hand, and more demanding customers, on the other, represent a great challenge for companies, to which they can successfully respond with the support of institutions of knowledge holders and interconnection.

The mission of the Wood Industry Cluster is to promote the integration of companies and research institutions, aiming at improving knowledge transfer within the companies, facilitating their participation in international development projects, and implementing projects of common interest, resulting in knowledge-based competitiveness.